There is a shift in the way people shop today.
HBR states that ~80% of people start with browsing online before making an actual purchase in the retail store or see a product in the retail store and end up purchasing it online later.
This shift is forcing retailers to desperately look for ways in which they can continue engaging with the same customer as they move across multiple channels for a single purchase. Cos’ they KNOW they will be rewarded if they deliver on this expectation and punished if they don’t.
But it’s not that simple!
TOO MUCH NOISE
There is an explosion of Incoming customer signals across multiple channels and no effective way to seamlessly process and understand the customer’s intention from these signals.
CHANNEL SILOS
Though it is a single purchase journey, each channel behaves as a stand alone causing the customer data to get trapped in those channels. There doesn’t seem to be an easy way for transferring intelligence across channels for a better customer understanding.
BAD EXPERIENCE
The lack of meaningful customer insight of a single purchase journey across multiple channels creates a disconnected customer experience leading to Frustration, Fatigue and Abandonment by shoppers.
MEANINGFUL DATA
DRIVES
MEANINGFUL ENGAGEMENT
MEANINGFUL DATA
DRIVES
MEANINGFUL ENGAGEMENT
CUSTOMER
WE UNDERSTAND THE INDIVIDUAL CUSTOMER PREFERENCES BY ANALYZING SIGNALS FROM ALL TOUCH POINTS (BOTH ONLINE AND OFFLINE) DURING THE CUSTOMER JOURNEY USING OUR PATENTED KICKASS AI / ML TECHNOLOGY
CATALOG
OUR SECRET SAUCE!
WE CREATE THE INTELLIGENT CATALOG WITH ADDITIONAL META-DATA FOR EACH PRODUCT AND IDENTIFY THE NUANCED RELATIONSHIP BETWEEN THE CUSTOMER AND THE CATALOG.
CONTEXT
WITH COMPLETE UNDERSTANDING OF CUSTOMER AND THE CATALOG, WE ENABLE REAL-TIME PRODUCT DISCOVERY OF THE RIGHT PRODUCT AT THE RIGHT TIME IN THE RIGHT CHANNEL FOR THE BEST CUSTOMER EXPERIENCE.
INSIGHTS
A CENTRALIZED CONSOLE THAT CAPTURES AND PROCESSES ALL DATA TO DELIVER ACTIONABLE INSIGHTS ON CUSTOMER AND CATALOG TO RETAILERS THAT DRIVES TARGETED MARKETING AND SOURCING EFFORTS.
WE OWN THE PATENT ON PRODUCT DISCOVERY
(awarded in Dec 2019)
Increased Customer Engagement on website by 300% in the first two weeks.
Increased GMV by 60% in the first two weeks.
Dynamic results created by Materiall in Real-Time increased Catalog Exposure by 102%
What matters are not the Actions, but the Intentions behind the Actions.
Without this understanding, it is impossible to deliver a seamless, (end-to-end) connected
customer experience that positively impacts conversions and brand recall / loyalty.
LIVING AND BREATHING PRODUCT DISCOVERY
SINCE 20+ YEARS
BHARAT VIJAY
FOUNDER & CEO
Bharat had the opportunity to build Yahoo!’s Data Analytics system from scratch scaling to hundreds of millions of users bringing AI into the internet as early as 1998. He then went on to rewrite Amazon’s A9 search engine that powers all customer traffic on Amazon.com. He quickly realized that AI is only as good as its data and found that most retailers and product did not have good data.
This was the genesis of materiall.
BHARAT VIJAY
FOUNDER & CEO
Bharat had the opportunity to build Yahoo!’s Data Analytics system from scratch scaling to hundreds of millions of users bringing AI into the internet as early as 1998. He then went on to rewrite Amazon’s A9 search engine that powers all customer traffic on Amazon.com. He quickly realized that AI is only as good as its data and found that most retailers and product did not have good data.
This was the genesis of materiall.
ANAND
RAMANI
FOUNDER & CTO
21+ years in the industry
Led Yahoo Image Search for 11 years
YAHOO SUPER STAR
KARPAGAM
GOBALAKRISHNA
VP STRATEGY
Designer, Entrepreneur
10+ years in both Online and Offline
Retail Industry
KYLE
NORTON
CO-FOUNDER & ADVISOR
Retail B2B & B2C Expert
from McKinsey.
Veteran, MBA Wharton
CHRISTOPHER
SANDMAN
CO-FOUNDER & ADVISOR
Ex-McKinsey with a wealth of
experience in Retail Merchandising,
Optimization & Pricing
THESE CUSTOMERS ARE EXPECTING FOR YOU TO BE WHERE THEY ARE, THE MOMENT THAT THEY WANT [TO ENGAGE]. THEY’RE EXPECTING THIS CONNECTION FROM YOU RIGHT AWAY.
Zita Cassizzi, CDO, Toms